TikTok is introducing a updated setting that permits them to lessen the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the platform disclosed that it now features over 1 bn AI videos.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread rollout. This shift aligns with a surge in content created by AI, driven by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A significant portion of this output is considered low-quality AI content, a phrase for poor-quality, factory-style content that is often absurd or surreal.
Our research shows that many people appreciate content made with AI tools, from computer-generated images to educational videos, and we intend to provide users the ability to adjust the amount of that, depending on their own likes,” said a spokesperson.
Volume and Proportions
The platform shared that there are presently over a billion videos on its service tagged as artificially created. In total, more than 100 mn videos are added to the platform daily, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the level of artificial media they watch by opening the topic control feature in the platform and selecting “AI-generated content”. Other topics that are already be modified under the tool include news, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s policies mandate users to label convincing AI-made content, and it bans harmful fake videos of well-known individuals or critical incidents. Any believable AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the app will now add an artificially created tag to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This measure is aimed to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally launching a $2 million educational fund for experts and organizations to produce educational content about responsible artificial intelligence. This program will support educational bodies specializing in training coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, amid discussion over intentions to make redundant a large number of content moderators in the United Kingdom. It is expected to reduce 439 jobs in its content moderation team in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but automated tools can protect employees by removing the most harmful content before it is viewed by humans. TikTok stated a significant reduction in disturbing and violent content handled by safety staff over the past year due to intervention by its machine learning processes.
It is vital to integrate staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
